My brand!
You most likely have seen the recent 1-800-CONTACTS commercial. You know, the overly dramatic, ?but I have special eyes? one. Or how about the latest back to school commercial from Staples, with the...
View ArticleFor the love of media
I just returned from Valero Energy Corp.?s headquarters, where my colleague Sean Wood and I delivered a presentation on working with the media as part of the Greater San Antonio Chamber of Commerce?s...
View ArticleAdvertising’s continuous evolution
I am so grateful to work in an industry that is always evolving. Seventeen years ago when I was in college, I already knew I wanted to major in advertising. I just didn?t realize that I would still be...
View ArticleNo time to ignore new shows
A&E?s new reality show ?Relapse,? a spin-off of the network?s highly acclaimed series ?Intervention,? won?t begin airing until the spring, but I can already tell you I?m not going to watch it. I?m...
View ArticleFlores back on the air
Dig into any research about television news and it will tell you the overwhelming reason people watch local TV is for the local weather forecasts. Weather is the one universal thing we all care about....
View ArticleUsing Coverage to Get Coverage
Every PR person knows the difficulties associated with pitching. Nothing is more discouraging than when you hear crickets regarding something you think is interesting and relevant. But, pitching is the...
View ArticleWhat Strategists Might Not Have Taught You About Insights
When I first started out, strategists, called account planners back in the day, were defined as the finders of the golden nuggets/piercing insights/human truths. We were taught to judge our insight...
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